I feel that we are off to a good start with a cracking idea. We hypothesised on it a week or so ago but feel that we have refined it enough to bring it out into the light and perhaps others critisism now.
Coming away from the meeting we as a group agreed that the emphasis of our advert needed to be centered around the diversity and wide ranging activities hosted by the YMCA organisation here in Chelmsford. We especially picked up on a few comments made highlighting the fact that the YMCA clubs had the reputaion of being "grebo" centres. In order for YMCA to reach its maximum target audience it needs to be clear that YMCA cater for many types of music and culture with particular emphesis on music. As music is the main division between the different cultures of today we feel as a group that this is what our advert should focus on. If we can get each viewer to relate to at least some aspect of what is on offer at the YMCA then there is a greatly increased chance of there attendance to said events.
With this in mind Music becomes the main driving force of our advert and in the early stages planning takes centre stage. It is important that we put the correct balance of styles and genrés of music on display and do not appear to lean in either direction favouring our own person tastes.
Below is a copy of our current storyboard showing the scenees we wish to create in the next 6 weeeks. There will be fast transitions from busy nightclub like scenes to the more relaxed sessions in which music is tought displaying a generally "chilled" atmosphere. The focus of the advert is to highlight these differences with the quick cuts between crazy and calm. If all goes well this will be a very powerful scene and I look forward to seeing it come to fruition.
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